Marketing & Growing Your Business – Part 1

When money becomes tight the first move most companies make is to cut any perceived fluff in their budget. In most cases the easiest thing to do is to remove or dent your advertising budget. While this move may be necessary, is it the wisest decision? Can you reduce your budget and still grow your company name and provide an increase in your lead generation? The answer is YES! The process for achieving this is not always an easy task. Lets take a... [Read More...]

Business Opportunities – Winter 2008

For most of the country the busy season is over in the Decorative concrete market. As you ponder on sources of income to get you from November 08 – February 09 the Specialty Concrete segment may prove to be your answer. What is the Specialty Concrete Market? Specialty concrete provides a medium in which one can create a unique one of a kind piece that stands above and separates itself from typical design choices. In addition, specialty concrete... [Read More...]

Company Image & Cash Flow – Part 1

If I asked you to write down the most important aspects that reflect on your company’s image what would say? * Appearance of personnel * Appearance of company vehicles * Business marketing materials * Technique and Installation process All of these points are very true. The most valuable asset you have is the reputation your company holds within the business community. If a job goes south on you, the repercussions can be devastating. How can... [Read More...]

Recycled aggregates & Glass for Concrete Countertops

One frequently asked question is, “Can you make my concrete countertop look like granite?” Our response in general was to beware of this customer. But what if this is our ultimate customer? One with enormous artistic vision …one that truly thinks outside the form! With this customer you have the opportunity to create that one of a kind concrete countertop that resembles the look of granite or marble through the addition of aggregates, yet has... [Read More...]